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Shopping for Electricity 101

March 13, 2014
by admin
shopping for electricity in Texas

In the state of Texas, consumers have the unique opportunity to choose their electricity provider. This competitive market allows residents and businesses to shop for electricity plans that best fit their needs, offering more control over their energy costs and services. However, navigating the world of electricity providers can be overwhelming, with a plethora of options and complex pricing structures. We will explore the process of shopping for electricity in Texas, providing valuable insights and tips to help you make informed decisions.

Understanding the Texas Electricity Market

Texas operates under a deregulated electricity market, which means that the generation, transmission, and retail sale of electricity are separated. This deregulation fosters competition among electricity providers, leading to lower prices and a wide variety of plans to choose from. The key entities involved in the Texas electricity market are:

Retail Electric Providers (REPs)

These companies sell electricity directly to consumers and offer various plans with different pricing options and benefits.

Transmission and Distribution Service Providers (TDSPs)

These companies maintain the power lines and deliver electricity to consumers. TDSPs are responsible for infrastructure maintenance and handling power outages.

Public Utility Commission of Texas (PUCT)

PUCT regulates the Texas electricity market and ensures fair practices among REPs and TDSPs, safeguarding consumer interests.

Factors to Consider When Shopping for Electricity

Energy Usage

Before shopping for electricity plans, it’s essential to evaluate your energy consumption patterns. Review your past utility bills to determine your average usage in kilowatt-hours (kWh) per month. Understanding your energy needs will help you choose a plan that aligns with your consumption patterns.

Plan Types

Texas offers various plan types to suit different preferences. The most common plan types are fixed-rate plans and variable-rate plans.

    • Fixed-Rate Plans: With a fixed-rate plan, you lock in a specific rate per kWh for the duration of the contract, typically ranging from 6 to 36 months. This plan offers stability and protection against market fluctuations, making it suitable for those who prefer predictable bills.
    • Variable-Rate Plans: Variable-rate plans offer flexibility as the price per kWh may vary based on market conditions. While these plans may provide lower rates initially, they can be subject to price spikes during high-demand periods. Variable-rate plans are ideal for customers who are comfortable with market volatility and can actively monitor and switch plans if necessary.

Pricing Structures

Electricity plans can have different pricing structures, such as tiered rates, time-of-use rates, or demand charges. Understanding these structures will help you estimate your monthly costs more accurately. Evaluate how each pricing structure aligns with your energy consumption patterns to choose the most cost-effective option.

Contract Terms and Length

When selecting an electricity plan, carefully review the contract terms and length. Ensure you understand early termination fees, renewal policies, and any additional charges. Shorter contract lengths offer flexibility, while longer-term contracts may provide greater stability and potentially lower rates.

Customer Reviews and Ratings

Research the reputation and customer reviews of potential electricity providers. Websites, such as the Better Business Bureau and the Texas Public Utility Commission’s Power to Choose, offer valuable information and ratings about various providers. Look for providers with good customer service, reliable billing practices, and positive feedback from consumers.

Renewable Energy Options

If you prioritize sustainability, consider electricity plans that offer renewable energy options. Many REPs in Texas provide green energy plans sourced from wind, solar, or other renewable sources. These plans contribute to a cleaner environment and support the growth of renewable energy in the state.

Additional Benefits

Some electricity providers offer additional benefits to attract customers. These can include rewards programs, energy-saving tools, smart home technology integration, or free weekends. Assess these benefits and determine their value to you when comparing different plans.

Shopping for Electricity

Once you have assessed your energy needs and considered the factors mentioned above, it’s time to start shopping for electricity. Here’s a step-by-step guide to help you through the process:

Compare Providers

Visit the official Texas Public Utility Commission’s Power to Choose website ( or other reputable comparison websites to explore the available electricity plans. Use filters to refine your search based on plan type, contract length, pricing, and renewable options.

Review Plan Details

Once you shortlist potential providers and plans, thoroughly review the plan details, including the Electricity Facts Label (EFL). The EFL contains crucial information about rates, fees, contract terms, and renewable energy content.

Understand Pricing

Pay attention to the pricing structure and calculate the estimated monthly cost based on your average energy usage. Consider any additional charges or fees mentioned in the plan details.

Read Customer Reviews

Look for customer reviews and ratings to gauge the reputation and reliability of the electricity providers you are considering. Focus on aspects such as customer service, billing accuracy, and issue resolution.

Contact Providers

If you have specific questions or need clarification, reach out to the providers directly. Contact their customer service representatives to ensure you have a clear understanding of the plan and any additional terms.

Make a Decision

Once you have gathered all the necessary information, compare the plans side by side and choose the one that best aligns with your requirements. Keep in mind factors like price, contract length, renewable options, and customer reviews.

Enrollment Process

The enrollment process can usually be completed online or over the phone. Provide the required information, such as your address, contact details, and Social Security number for credit verification. Review the contract terms before finalizing your enrollment.


Shopping for electricity in Texas gives consumers the freedom to select the best electricity plan for their needs. By considering factors such as energy usage, plan types, pricing structures, and customer reviews, you can make an informed decision. Take advantage of the competitive market and explore the various providers and plans available to find the perfect fit for your lifestyle and budget. Remember to periodically review your electricity plan to ensure it continues to meet your needs as your energy consumption patterns change.

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